99 francsSeptember 26, 2007
Release Year: 2007
Rating: 7.1/10 (7,329 voted)
Stars: Jean Dujardin, Jocelyn Quivrin, Patrick Mille
Writers: Nicolas Charlet, Bruno Lavaine
Charles 'Charlie' Dagout
Jean-François 'Jeff' Marolles
Giovanni Di Toro
Pathé Distribution [France]|
Release Date: 26 September 2007
Did You Know?
Based on a novel with the same title by Frédéric Beigbeder.
When Octave's version of the Starlight commercial is shown on television for the first time, the blob of yogurt on his eyebrow disappears and reappears between takes.
This is a satirical black comedy about the hedonistic excesses of the
prima donnas of the advertising world. Octave (Jean Dujardin) is the
king of this world, feted and pampered, idolised by his entourage,
showered with drugs, women and money, his life is one long over
indulgent party, punctuated by the occasional brush with reality.
He comes down to earth with a bump when his girlfriend announces that
she is pregnant, but unable to deal with the consequences of this real
life problem, he takes flight into even more excessively decadent
diversions. More parties, more drugs, more indolence. However his body
inevitably calls "time out" from this constant abuse, and when he is
hospitalised with an overdose, he begins to take stock of his life.
The film is full to bursting, overflowing with creative ideas. The
imaginative, highly original and sometimes shocking imagery is
rivetingly good. There are psychedelic graphics, animations, dreamlike
fantasies, and collages of advertising slogans and magazine clippings
all used to great effect.
Billed as a comedy, there is little humour, and what there is is very
dark indeed. Whilst this film excels in raw creativity and
inventiveness, it lacks a story. This probably explains why there are
two endings, neither of which, in my opinion, works adequately. But it
doesn't really matter, as there is so much on offer visually, that I
was completely transfixed.
The name of the yoghurt manufacturer "Madone" is coincidentally similar
to another well-known yoghurt "Danone" but also reads in English "Mad
One". A tongue in cheek parody of the absurdities of the modern world
of advertising which regrettably rings true on many fronts.
A clever, thoroughly modern film, which even a grumpy old man like me